[Data Observatory Measures](/cartodb-platform/data/overview/#measures-methods) are the numerical location data you can access. The measure functions allow you to access individual measures to augment your own data or integrate in your analysis workflows. Measures are used by sending an identifier or a geometry (point or polygon) and receiving back a measure (an absolute value) for that location.
There are hundreds of measures and the list is growing with each release. You can currently discover and learn about measures contained in the Data Observatory by downloading our [Data Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf).
You can [access](/cartodb-platform/data/accessing/#accessing-the-data-observatory) measures through the CartoDB Editor. The same methods will work if you are using the CartoDB Platform to develop your application. We [encourage you](/cartodb-platform/data/accessing/#best-practices) to use table modifying methods (UPDATE and INSERT) over dynamic methods (SELECT).
The ```OBS_GetUSCensusMeasure(point, measure_name)``` function returns a measure based on a subset of the US Census variables at a point location. The ```OBS_GetUSCensusMeasure``` function is limited to only a subset of all measures that are available in the Data Observatory, to access the full list, use measure IDs with the ```OBS_GetMeasure``` function below.
measure_name | a human readable name of a US Census variable. The list of measure_names is [available in the glossary](/cartodb-platform/data/glossary/#obsgetuscensusmeasure-names-table).
normalize | for measures that are are **sums** (e.g. population) the default normalization is 'area' and response comes back as a rate per square kilometer. Other options are 'denominator', which will use the denominator specified in the [Data Catalog](http://cartodb.github.io/bigmetadata/index.html) (optional)
boundary_id | source of geometries to pull measure from (e.g., 'us.census.tiger.census_tract')
time_span | time span of interest (e.g., 2010 - 2014)
The ```OBS_GetUSCensusMeasure(point, measure_name)``` function returns a measure based on a subset of the US Census variables within a given polygon. The ```OBS_GetUSCensusMeasure``` function is limited to only a subset of all measures that are available in the Data Observatory, to access the full list, use the ```OBS_GetUSCensusMeasure``` function below.
measure_name | a human readable string name of a US Census variable. The list of measure_names is [available in the glossary](/cartodb-platform/data/glossary/#obsgetuscensusmeasure-names-table).
normalize | for measures that are **sums** (e.g. population) the default normalization is 'none' and response comes back as a raw value. Other options are 'denominator', which will use the denominator specified in the [Data Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf) (optional)
The ```OBS_GetMeasure(point, measure_id)``` function returns any Data Observatory measure at a point location. You can browse all available Measures in the [Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf)).
measure_id | a measure identifier from the Data Observatory ([see available measures](https://cartodb.github.io/bigmetadata/observatory.pdf)). It is important to note that these are different than 'measure_name' used in the Census based functions above.
normalize | for measures that are are **sums** (e.g. population) the default normalization is 'area' and response comes back as a rate per square kilometer. The other option is 'denominator', which will use the denominator specified in the [Data Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf). (optional)
normalize | for measures that are are **sums** (e.g. population) the default normalization is 'none' and response comes back as a raw value. Other options are 'denominator', which will use the denominator specified in the [Data Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf) (optional)
The ```OBS_GetMeasureById(geom_ref, measure_id, boundary_id)``` function returns any Data Observatory measure that corresponds to the boundary in ```boundary_id``` that has a geometry reference of ```geom_ref```.
#### Arguments
Name |Description
--- | ---
geom_ref | a geometry reference (e.g., a US Census geoid)
measure_id | a measure identifier from the Data Observatory ([see available measures](https://cartodb.github.io/bigmetadata/observatory.pdf))
boundary_id | source of geometries to pull measure from (e.g., 'us.census.tiger.census_tract')
value | the raw measure associated with `geom_ref`
#### Example
Add a measure to an empty column based on county geoids in your table
```SQL
UPDATE tablename
SET household_count = OBS_GetMeasureById(geoid_column, 'us.census.acs.B11001001', 'us.census.tiger.county')
```
#### Errors
* Returns `NULL` if there is a mismatch between the geometry reference and the boundary id such as using the geoid of a county with the boundary of block groups
The ```OBS_GetCategory(point, category_id)``` function returns any Data Observatory Category value at a point location. The Categories available are currently limited to Segmentation categories. See the Segmentation section of the [Catalog](https://cartodb.github.io/bigmetadata/observatory.pdf) for more detail.