diff --git a/doc/segmentation_functions.md b/doc/segmentation_functions.md index 9512251..14626f4 100644 --- a/doc/segmentation_functions.md +++ b/doc/segmentation_functions.md @@ -79,74 +79,81 @@ The possible segments are: + - - - - - - - + + + + + + + + - - - - - - - - - - - + + + + + + + + + + + + + - + - - + + + - + + - - - - - - + + + + + + + - + - - + + + - - - + + + - - + + - - - - - + + + + + - - - + + +
X10 segment X55 Segment
Hispanic and kids
Middle class, educated, suburban, mixed race
Low income on urban periphery
Suburban, young and low-income
Low-income, urban, young, unmarried
Low education, mainly suburban
Young, working class and rural
Low income with gentrification
Middle Class, Educated, Suburban, Mixed Race
Low Income on Urban Periphery
Suburban, Young and Low-income
low-income, urban, young, unmarried
Low education, mainly suburban
Young, working class and rural
Low-Income with gentrification
Low Income and Diverse
High school education, long commuters, black, white, hispanic mix
Non-urban, bachelors or college degree, rent owned mix
Rural, high school education, owns property
Young, city based renters in sparse neighborhoods, low poverty
LOW INCOME, MINORITY MIX
Predominantly black, high school attainment, home owners
White and minority mix, multilingual, mixed income / education. Married
Hispanic black mix, multilingual, high poverty, renters, uses public transport
Predominantly black renters, rent own mix
MIDDLE INCOME, SINGLE FAMILY HOMES
Lower middle income with higher rent burden
High school education Long Commuters, Black, White Hispanic mix
Rural, Bachelors or college degree, Rent owned mix
Rural,High School Education, Owns property
Young, City based renters in Sparse neighborhoods, Low poverty
Low income, minority mix
Predominantly black, high high school attainment, home owners
White and minority mix multilingual, mixed income / education. Married
Hispanic Black mix multilingual, high poverty, renters, uses public transport
Predominantly black renters, rent own mix
Middle income, single family homes
Lower Middle Income with higher rent burden
Black and mixed community with rent burden
Lower middle income with affordable housing
Lower Middle Income with affordable housing
Relatively affordable, satisfied lower middle class
Satisfied lower middle income higher rent costs
Suburban/rural satisfied, decently educated lower middle class
Satisfied Lower Middle Income Higher Rent Costs
Suburban/Rural Satisfied, decently educated lower middle class
Struggling lower middle class with rent burden
Older white home owners, less comfortable financially
Older home owners, more financially comfortable, some diversity
Native American
Younger, poorer,single parent family Native Americans
Older, middle income Native Americans once married and educated
Older, middle income Native Americans once married and Educated
Old Wealthy, White
Older, mixed race professionals
Works from home, highly hducated, super wealthy
Retired grandparents
Wealthy and rural living
Wealthy, retired mountains/coasts
Wealthy diverse suburbanites on the coasts
communities
Works from home, Highly Educated, Super Wealthy
Retired Grandparents
Wealthy and Rural Living
Wealthy, Retired Mountains/Coasts
Wealthy Diverse Suburbanites On the Coasts
Retirement Communitties
Low Income African American
Urban - inner city
Urban - Inner city
Rural families
Residential institutions, young people
College towns
College town with poverty
University campus wider area
City outskirt university cumpuses
City center university campuses
City Outskirt University Campuses
City Center University Campuses
Wealthy Nuclear Families
Lower educational attainment, homeowner, low rent
Younger, long commuter in dense neighborhood
Long commuters white black mix
Lower educational attainment, Homeowner, Low rent
Younger, Long Commuter in dense neighborhood
Long commuters White black mix
Low rent in built up neighborhoods
Renters within cities, mixed income areas, white/hispanic mix, unmarried
Mix of older home owners with middle income and farmers
Renters within cities, mixed income areas, White/Hispanic mix, Unmarried
Older Home owners with high income
Older home owners and very high income
White, asian mix big city burbs dwellers
Bachelors degree, mid income with mortgages
Asian hispanic mix, mid income
Bachelors degree higher income home owners
White Asian Mix Big City Burbs Dwellers
Bachelors degree Mid income With Mortgages
Asian Hispanic Mix, Mid income
Bachelors degree Higher income Home Owners
Wealthy, urban, and kid-free
Wealthy city commuters
New developments
Wealthy transplants displacing long-term local residents
Wealthy city commuters
New Developments
Very wealthy, multiple million dollar homes
High rise, dense urbanites
- ### Examples ```bash