diff --git a/cypress/e2e/location/location.spec.ts b/cypress/e2e/location/location.spec.ts
index 65b1e8bcc8..b0cc5e555c 100644
--- a/cypress/e2e/location/location.spec.ts
+++ b/cypress/e2e/location/location.spec.ts
@@ -18,7 +18,6 @@ limitations under the License.
 
 import { SynapseInstance } from "../../plugins/synapsedocker";
 import Chainable = Cypress.Chainable;
-import { SettingLevel } from "../../../src/settings/SettingLevel";
 
 describe("Location sharing", () => {
     let synapse: SynapseInstance;
@@ -40,9 +39,6 @@ describe("Location sharing", () => {
 
             cy.initTestUser(synapse, "Tom");
         });
-
-        // enable pin drop location sharing feature
-        cy.setSettingValue("feature_location_share_pin_drop", null, SettingLevel.DEVICE, true);
     });
 
     afterEach(() => {
diff --git a/src/components/views/location/LocationShareMenu.tsx b/src/components/views/location/LocationShareMenu.tsx
index 7b31b45b04..0d9ec242c6 100644
--- a/src/components/views/location/LocationShareMenu.tsx
+++ b/src/components/views/location/LocationShareMenu.tsx
@@ -49,9 +49,7 @@ const getEnabledShareTypes = (relation): LocationShareType[] => {
         enabledShareTypes.push(LocationShareType.Live);
     }
 
-    if (SettingsStore.getValue("feature_location_share_pin_drop")) {
-        enabledShareTypes.push(LocationShareType.Pin);
-    }
+    enabledShareTypes.push(LocationShareType.Pin);
 
     return enabledShareTypes;
 };
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index 7ce4908afe..d509ec6494 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -900,7 +900,6 @@
     "Jump to date (adds /jumptodate and jump to date headers)": "Jump to date (adds /jumptodate and jump to date headers)",
     "Send read receipts": "Send read receipts",
     "Right-click message context menu": "Right-click message context menu",
-    "Location sharing - pin drop": "Location sharing - pin drop",
     "Live Location Sharing (temporary implementation: locations persist in room history)": "Live Location Sharing (temporary implementation: locations persist in room history)",
     "Favourite Messages (under active development)": "Favourite Messages (under active development)",
     "Font size": "Font size",
diff --git a/src/settings/Settings.tsx b/src/settings/Settings.tsx
index 8414b25394..05e4308a1c 100644
--- a/src/settings/Settings.tsx
+++ b/src/settings/Settings.tsx
@@ -413,13 +413,6 @@ export const SETTINGS: {[setting: string]: ISetting} = {
         displayName: _td("Right-click message context menu"),
         default: false,
     },
-    "feature_location_share_pin_drop": {
-        isFeature: true,
-        labsGroup: LabGroup.Messaging,
-        supportedLevels: LEVELS_FEATURE,
-        displayName: _td("Location sharing - pin drop"),
-        default: false,
-    },
     "feature_location_share_live": {
         isFeature: true,
         labsGroup: LabGroup.Messaging,
diff --git a/test/components/views/location/LocationShareMenu-test.tsx b/test/components/views/location/LocationShareMenu-test.tsx
index e25fab3ade..94e2cd6213 100644
--- a/test/components/views/location/LocationShareMenu-test.tsx
+++ b/test/components/views/location/LocationShareMenu-test.tsx
@@ -213,8 +213,6 @@ describe('<LocationShareMenu />', () => {
     });
 
     describe('with pin drop share type enabled', () => {
-        beforeEach(() => enableSettings(["feature_location_share_pin_drop"]));
-
         it('renders share type switch with own and pin drop options', () => {
             const component = getComponent();
             expect(component.find('LocationPicker').length).toBe(0);