diff --git a/vector/src/main/java/im/vector/app/features/analytics/VectorAnalytics.kt b/vector/src/main/java/im/vector/app/features/analytics/VectorAnalytics.kt
index 95322412bd..ddab0412dd 100644
--- a/vector/src/main/java/im/vector/app/features/analytics/VectorAnalytics.kt
+++ b/vector/src/main/java/im/vector/app/features/analytics/VectorAnalytics.kt
@@ -16,6 +16,7 @@
 
 package im.vector.app.features.analytics
 
+import im.vector.app.features.analytics.plan.Identity
 import kotlinx.coroutines.flow.Flow
 
 interface VectorAnalytics : AnalyticsTracker {
@@ -58,4 +59,9 @@ interface VectorAnalytics : AnalyticsTracker {
      * To be called when application is started
      */
     fun init()
+
+    /**
+     * Update user specific properties
+     */
+    fun updateUserProperties(identity: Identity)
 }
diff --git a/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt b/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
index eaf2e42705..d32cef604b 100644
--- a/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
+++ b/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
@@ -17,6 +17,7 @@
 package im.vector.app.features.analytics.impl
 
 import android.content.Context
+import com.posthog.android.Options
 import com.posthog.android.PostHog
 import com.posthog.android.Properties
 import im.vector.app.BuildConfig
@@ -25,6 +26,7 @@ import im.vector.app.features.analytics.VectorAnalytics
 import im.vector.app.features.analytics.itf.VectorAnalyticsEvent
 import im.vector.app.features.analytics.itf.VectorAnalyticsScreen
 import im.vector.app.features.analytics.log.analyticsTag
+import im.vector.app.features.analytics.plan.Identity
 import im.vector.app.features.analytics.store.AnalyticsStore
 import kotlinx.coroutines.GlobalScope
 import kotlinx.coroutines.flow.Flow
@@ -34,6 +36,9 @@ import timber.log.Timber
 import javax.inject.Inject
 import javax.inject.Singleton
 
+private val REUSE_EXISTING_ID: String? = null
+private val IGNORED_OPTIONS: Options? = null
+
 @Singleton
 class DefaultVectorAnalytics @Inject constructor(
         private val context: Context,
@@ -170,6 +175,10 @@ class DefaultVectorAnalytics @Inject constructor(
                 ?.screen(screen.getName(), screen.getProperties()?.toPostHogProperties())
     }
 
+    override fun updateUserProperties(identity: Identity) {
+        posthog?.identify(REUSE_EXISTING_ID, identity.getProperties().toPostHogProperties(), IGNORED_OPTIONS)
+    }
+
     private fun Map<String, Any>?.toPostHogProperties(): Properties? {
         if (this == null) return null