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--- a/README.rst
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 Jansson README
 ==============
 
-|travis|_
-
-.. |travis| image:: https://travis-ci.org/akheron/jansson.png
-.. _travis: https://travis-ci.org/akheron/jansson
+.. image:: https://travis-ci.org/akheron/jansson.png
+  :alt: Build status
+  :target: https://travis-ci.org/akheron/jansson
 
 Jansson_ is a C library for encoding, decoding and manipulating JSON
 data. Its main features and design principles are: